A privileged upbringing and an eye for all things beautiful has led the founder of De Witt watches to create elegant timepieces, writes FRANCIS DASS.
Jerome is the driving force behind De Witt watches.
JEROME De Witt is a dream interview subject.
His elegance is not only reflected in his appearance but also in his intellect.
“With no knowledge, you will walk by something without even knowing it,” De Witt says.
It is an observation that is the culmination of his privileged upbringing and a curious mind. He had access to vast knowledge - 60,000 books in his father’s study.
Frenchman De Witt, is the founder of luxury Swiss watch label De Witt, which he set up five years ago.
His interest in watches was sown early in life, with the very first watch he owned.
“It was a Cellini by Rolex and I knew the moment I saw it in the shop window that I wanted it,” he recalls.
Then, he uprooted himself from France and moved to Switzerland in 1995.
In 1996 and 1997, he went to the world famous Basel watch fairs and fell in love with the incredible world of making watches.
In his mind he wondered, “Who was still designing the watches,” because he felt they were “living in someone else’s past”.
And so half a decade ago, he decided to enter the highly challenging world of Swiss watchmaking.
De Witt, 58, was driven by a determination to inject his vision into the high tradition of watchmaking in Switzerland.
“You have to be curious to learn and rework things with a modern approach as well as new material,” he says.
“A product is always in an evolutionary stage. If there is no evolution, then there is regression. You must always go forward and take up positive challenges.”
As a result, De Witt’s self-named watches are completely hand made - from the filing and polishing of the small components all the way to assembling them into the signature De Witt watches.
Such is the originality of De Witt’s vision that you will immediately recognise his watches.
“The De Witt watches are strong and distinct with their round shapes and the columns on the bezel. You either like it or you don’t,” he says matter-of-factly.
“A watch is to read time but we add to the design. The show is very important!”
Home-schooled till he was 12, De Witt still remembers the first time he went to school.
“It did take me by surprise,” he confesses, because he found it intriguing to be surrounded by so many people.
“I felt I was different and I didn’t react as others did to situations. He credits home schooling with having given him a vision of what he wanted in life as well as blessing him with a great curiosity about life.”
As a child, De Witt lived in a very large farm in the countryside in France. When he was 10, he remembers opening up cars and putting them together again. This was because when things broke down, you’d have to fix it yourself.
“I like it when people come to me and say, ‘I have a problem’, because I like finding solutions,” he says with delight.
One of the most intriguing qualities about De Witt is his enduring sense of delight in observing people in his travels. A precious observation he has made is that: “Appreciation of art and beautiful things are very important in life. I can’t imagine going into one’s house without art or beautiful things.”
Not surprisingly, since his father was of Russian nobility and his mother of French nobility, De Witt’s parents inculcated in their children a love for travel and to see how the larger world lives and works.
“When you travel a lot, you see a lot of things. In some countries, the people do not have water and there are different classes with their different levels of living. If you see these things for yourself, then your eyes are opened to the reality of the world.”
This experience has also led to De Witt having the ability to bring skilled people together. Which explains the artisans who work for him at the watch manufactory in Switzerland.
“I know the quality I want in my watches. I have the right team. I see my role as that of a music conductor - I can play it many different ways. The conductor determines the quality of the music as he orchestrates the musicians into producing beautiful music. In the end, the product must look good.”
Can anyone imagine the world of Swiss watches without the De Witt timepieces?
Will it turn out to be an enduring legacy? Maybe, if De Witt’s father’s advice is anything to go by.
“My father said, ‘You can be at the top and you can fall to the very bottom and end up with nothing’.”
Perhaps that’s why De Witt strives to be the best.
New Straits Times